The Dinosaur Farm is a dinosaur themed toy store in Pasadena, California. When tasked with redesigning their logo and brand identity, I went for a playful, bold, and modern tone. I started with ideation for the logo and then after getting feedback and finalizing a route I branched out into the full brand extension.
Logo Concept Matrices
Logo Sketching
Tight Sketches
Initial Digital Compositions
Digital Iterations
Two Finalized Logos
